Shop by Age - Newborns - Better World Imaginarium

Taggies Soft Book

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Taggies Crinkle Me

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Sweet Soothie Teether Rattle

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Putty Nursery Lovey

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Smootheez Dinosaur

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FabFuzz Checkers Dinos

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Again Friends

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Piggy Bank

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Ditty Bird First 100 Animals

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Taggies Crinkle Axolotl

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Wimmer Ferguson Sights & Sounds Travel Toy

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Rotating Music Box

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Now: $26.99

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Tugl Cube

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OombeeCube

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OombeeBall

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Dimpl Clutch

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Wimzle

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Fancy Prancer Unicorn

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Fancy Prancer Princess Pony

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Fancy Prancer Precious Pony

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Musical Cloud Light

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Easy Ride Um Horse

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Ditty Bird Musical Books

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Now: $16.99 - $17.99

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Wooden Mobiles Spring

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Wooden Mobiles Baby Animals

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Polypro Mobiles Traffic Jam

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Mobiles The African Savanah

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Taggies Soft Book

Taggies was born over a decade ago when a mom noticed her child's fascination with satin tags. This idea blossomed into a world of treasured products. Little ones are mesmerized by rubbing these soft, satin loops. Exploring Taggies textured tags can...

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Taggies Crinkle Me

Taggies was born over a decade ago when a mom noticed her child's fascination with satin tags. This idea blossomed into a world of treasured products. Little ones are mesmerized by rubbing these soft, satin loops. Exploring Taggies textured tags can...

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Now: $12.99

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Sweet Soothie Teether Rattle

These trendy teether rattles get a knowing laugh. You'll love the sweet smiling faces that engage baby and familiar everyday objects who suddenly have personality. 5" tall. BPA, PVC, and Phthalate free. Machine wash, air dry.

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Putty Nursery Lovey

Putty Nursery is known for its luxurious fabrics and neutral color palettes. These 11" loveys feature an understuffed body with a bean bag inside for weight so they are easy for baby to hold. Cute character faces with embroidered eyes keeps baby engaged...

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Smootheez Dinosaur

Smootheez are a supersoft handful of squeeze-um, squish-um, squash-um fun. Once in hand, they are hard to put down. Each features a velvety soft outer fabric with a bit of stretch and a pillow-like squishable body. 7″ long. Embroidered eyes and...

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FabFuzz Checkers Dinos

FabFuzz Checkers Dinos feature a waffle-like textured fabric and ribbed corduroy detailing.Embroidered facial details and durable plastic eyes that are sonic welded in place and surpass all required safety standards for ages zero and up. 14″ long...

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Again Friends

Introducing Again Friends, Mary Meyer’s new line of recycled plush toys that are not only cute and cuddly but also SUSTAINABLE. Each character in the collection is made with fabrics from RECYCLED PLASTICS, making it a perfect choice for those who...

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Piggy Bank

Start Saving Today! Begin your child’s savings journey with an adorable piggy bank made from durable, glazed ceramic. It's great for kids of all ages, teaching them the value of saving money from a young age in a fun and engaging way. These piggy...

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Ditty Bird First 100 Animals

Your little one will discover 100 Animals with this new title! 12 categories to explore: meet 100 animals living in 12 different habitats 20 sound buttons with animal sounds, fun facts, and songs Requires 2 AAA batteries, included

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Taggies Crinkle Axolotl

The Taggies Axolotl Crinkle is the perfect toy for babies and toddlers! Crafted in a bright pink or stunning aqua crinkly material, babies can explore the colorful tags and the popular axolotl animal design. The convenient size allows it to easily hang...

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Wimmer Ferguson Sights & Sounds Travel Toy

Playtime on the go! The Wimmer-Ferguson Sights & Sounds Travel Toy features a variety of fun attachments sure to engage baby: rattle ring, circular mirror, crinkle paper, ribbon and beads. This wonderful toy attaches to most strollers and carriers.

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Now: $21.99

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Rotating Music Box

A soothing and gentle toy that will encourage young children to explore and experience music in a fun way, the colourful Rotating Music Box is ideal for newborns and up.

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Now: $26.99

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Tugl Cube

Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can't help but push them, pull them, and pop them again and again. For kids, fine motor skills grow as they explore cause-and-effect. For...

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OombeeCube

Grab, explore, sort, and discover! Little hands are immediately drawn to the six vibrant, textured, rubbery, tethered shapes. Explore their contours, give them a squeeze, and feel their textures - Made of 100% food-grade silicone, these shapes are...

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OombeeBall

A 2020 Toy of the Year Finalist! Matryoshka with a modern twist. Each colorful ball is uniquely textured with fascinating dots, lines, and swirls. Meanwhile, short, safe tethers keep them all connected in a wonderfully wobbly row. But the best part? Each...

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Dimpl Clutch

Dimpl Clutch features a dimpl bubble on one end and squishy silicone textures on the other. There's green with bumps, yellow with circles, blue with lines... so much for the fingers to explore! Perfectly chunky and click-clacking on a big clip-n-go ring,...

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Wimzle

Send your little one's senses on a whimsical adventure! Sliding back and forth at clever angles through the center ball are four bars with vibrant, textured spheres on each end. Each sphere features a uniquely shaped, spinning silicone ring built into...

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Fancy Prancer Unicorn

Stick horses have been chosen by the Toy Industry Association as one the “Toys of the Century.” This fancy unicorn is decorated with an embroidered rainbow, festive mane, and a shiny horn.Recommended for Ages 4+

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Fancy Prancer Princess Pony

Stick horses have been chosen by the Toy Industry Association as one the “Toys of the Century.” This fancy pony is decorated with a shiny, jeweled crown, colorful bridle, and a festive mane. Recommended for Ages 4+

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Fancy Prancer Precious Pony

Stick horses have been chosen by the Toy Industry Association as one the “Toys of the Century.” This fancy pony is decorated with colorful appliques, thick yarn, and a shiny bridle. Recommended for Ages 4+

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Musical Cloud Light

Help your little ones drift peacefully off to sleep with this wonderful musical cloud light. Features three hanging raindrops which let you change the lighting settings and select between 10 audio tracks including eight gentle melodies and soothing...

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Easy Ride Um Horse

Look what just rode into the 'Ville! Squeeze the ear to hear galloping and neighing. Stick horses have been chosen by the Toy Industry Association as one of its Toys of the Century. These stick horses are incredibly well crafted on a sturdy wooden stick...

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Ditty Bird Musical Books

Read, listen, sing along as Ditty Bird sings easy to learn songs. The sound dot on every page triggers one of the six popular learning songs, sung by children. The beautiful images will hold your baby's attention even longer.

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Wooden Mobiles Spring

Add artistic and visual flair to any child's room with this classic wooden mobile celebrating Spring with birds, butterflies, and beautiful flowers. Perfectly balanced, made of painted lightweight wood. There is no assembly required and can be hung...

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Wooden Mobiles Baby Animals

These wooden sculptures decorate a space often neglected, and regularly explored by your young one. Pre-assembled and ready to hang straight-from-the-box.

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Polypro Mobiles Traffic Jam

Multi-colored vehicles driven by a menagerie of critters softly move and float in space to create soothing, relaxing, tranquil visual stimulation. Made using the highest quality decorated soft plastic this product is completely non-toxic and meets or...

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Mobiles The African Savanah

This mobile features all of your favorite African animals on one adorably designed mobile. Made of die-cut plastic shapes. Hangs approximately 19" tall by 31" wide. Minor assembly required. Detailed assembly instructions included. Designed in France.

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